Web Site Marketing

powerful online marketing & promotion strategies

Kiwa Web Productions offers a powerful online marketing strategy to achieve high Search Engine rankings for your site through Search Engine Optimisation (SEO) and Marketing (SEM) to our clients. Our services follow a strict code of conduct as to the techniques we use to promote your site. We will not knowingly engage in any technique that may harm the site's ability of being accepted for inclusion to any directories.

Services include:

SEO Copyrighting
The way your site content is written can be a major contributing factor in achieving high Search Engine rankings. If you need help writing your site content our staff have the skills to write in order to engage potential customers and satisfying Search Engines.

Key Word Analysis
Key word analysis involves assessing words and phrases you think target customers will type into a search engine to find your site or products/services you offer. Our consultants also establish the most important phrases needed to rank ahead of your competitors.

Web Site Optimisation
Our consultants optimise web site pages to be search engine friendly in order for them to achieve and maintain high rankings with Search Engines. For web sites we haven't designed or that have been designed many years ago, we remove any obstacles in the site that may hinder its performance in search engines, and add key information to aid the performance in Search Engines.

Submission
Your site is manually submitted to the top Search Engines and directories who dominate internet searches. We help your site attain higher rankings faster by manually submitting it to search engine directories.

Paid Inclusion Campaigns
Paid Web Site submissions should be included in any Search Engine Marketing strategy to Search Engines that are able to generate a return on your investment. We recommend and manage paid inclusion programmes best suited for your requirements.

Reciprocal Links Campaigns
Having other quality Web Sites linked to your site is essential in order to achieve and maintain high rankings. We improve your Web Site rankings by setting up and managing an ongoing link campaign building quality links to your site.

Pay Per Click Campaigns - PPC
PPC is a very effective way (particularly if your site is new) to quickly bring more visitors to your site. Our Google Adwords Qualified Professionals and experts with Overture (Yahoo) and MIVA will complete a full analysis and plan your campaign to maximise your exposure.

Google Sitemaps
Google sitemaps is a way for us to submit all your site URLs to the Google index. We also get detailed reports regarding the visibility of your pages on Google.

Web Programming
Turning your site from a static site to a site that provides online tools for your visitors to interact with is a great way to improve traffic to your site. With online tools such as interactive forms, online shopping, secure login areas...you can give your customers a reason to return to your site over and over.

Web Site Usability
Our specialists help make your site more effective and enjoyable to use so you can convert more visitors to your site into customers.